Brand names

The brand name I chose to analyse is Frutty Fresh

Frutty Fresh is a sort of refreshing drinks which belongs to European Drinks. There is a close connection between the product and the brand name, it's name sugesting the content of the drink which is (or should be) made out of fresh fruits.
The name is not translated in Romanian because it wouldn't of sounded that interesting and I think they didn't translate it to keep the brand's strong name, Frutty Fresh being a well-known international brand.
The name has a powerfull impact on the customers because they know that it's a foreign brand and they have the impresion that it's somehow better than the local brands.

I would like to introduce on the market a shoe product named "Speed". I think this would be a suitable name for shoes because in our days, everything is about speed, and how fast you can get to a place, do a certain thing.